Συγγραφέας: ΜΑΛΚΟΛΜ ΓΚΛΑΝΤΓΟΥΕΛ
Εκδοτικός οίκος: LITTLE BROWN-ISS LTD
Ημερομηνία Έκδοσης: 2008
ΤΗΕ STORY OF SUCCESS
In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of ''outliers''-the best and the brightest, the most famous and the most successful.
He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.